Usability testing takes a deep look at the experience your website users take while on your website.
When we do usability testing, we have multiple people who are not web designers or marketers to test your website.
These website testers provide feedback in the form of text, video, and audio. When conducting our usability tests, our website testers will attempt a series of tasks.
Examples include having the website tester attempt to complete a contact form, understand the message of a page, or complete a transaction. We base the tasks on your business goals.
The insights gained from testing are used to create the necessary strategy to improve your website.
Usability tests are an excellent way to see how easy your website is to use or understand.