The Will’s are a husband & wife criminal defense team located in Seattle, WA. They have been featured by major news networks and prime time programs including To Catch a Predator.
Website Feature Summary:
The main goal of their website is to generate new leads via organic SEO and PPC landing pages while also serving as a platform to showcase their authority in the field.
Each service page is optimized towards relevant keywords for ranking organically on search engines.
In addition to this, the service pages utilize FAQ contents, to capture searchers with specific intent. This also helps the pages show on on Google’s featured snippets, giving them a competitive edge over competitors.