In part one of this blog series, we covered searching for a domain name, developing the content for your new site, finding a developer and sharing what your goals are for your project.
Now comes the fun part, it’s time to take a peek at the project in development!
Most web designers will allow you to review the project while it’s under development. This allows you to see that it’s moving in the correct direction before too much time it spent. This keeps the project on budget and on schedule.
When reviewing the site, it’s important to think about who the website is for:
We have a few other recommendations on steps to take when reviewing your website:
It’s important to take the time to review your website before it’s ready to launch!
Web Hosting? ….
The final piece of the puzzle is a host for your website. Every website needs a place to live on the Internet. Your web designer will likely have recommendations for your website.
Some websites need a dedicated server, while others will do fine on a shared hosting plan. Many small business websites can expect to pay between $40 to $200 per year for web hosting.
Word of advice: After purchasing your domain and web hosting, add your renew dates to your calendar. It’s important to renew both of these on time or you risk losing them. We recommend SiteGround and Namecheap web hosting for small business websites.
Your site is live, time to start getting potential customers to your site. You do not need to invest heavily in promoting your new website, but there are a few great ways to get started…
If the website is for your business, be sure to update any business listings and profiles you control. This may be Facebook, Twitter, Instagram, Yelp, Google Maps/Listing, or anywhere else you find yourself on the web. You should also include it on any offline assets you have – business cards, menus, billboards, etc..
A blast! If you already use social media, don’t be afraid to let your followers know about your new website. If you have a mailing list, a newsletter blast is a great place to start.
Hire a PR Agency: If you don’t want to do it yourself, hiring a marketing company to handle the launch is a great idea.
You can use press releases and good old fashion outreach (to other industry related websites) to increase exposure.
Keeping your website up to date and producing fresh content for your website’s visitors is a great way to increase web traffic and branding. Practically any business that takes their web presence seriously will see a return on their website investment.