In part one of this blog series, we covered searching for a domain name, developing the content for your new site, finding a developer and sharing what your goals are for your project.
Now comes the fun part, it’s time to take a peek at the project in development!
Best Practices Reviewing A Website Draft
Most web designers will allow you to review the project while it’s under development. This allows you to see that it’s moving in the correct direction before too much time it spent. This keeps the project on budget and on schedule.
When reviewing the site, it’s important to think about who the website is for:
- How would your target audience perceive this website?
- Is it 100% clear what your website is about?
- Can someone figure this out within 5 seconds?
We have a few other recommendations on steps to take when reviewing your website:
- How was the page loading time?
- Are your social media icons present? Linked?
- Is your contact information correct?
- If content is already implemented, give it a proof read.
- If your site has a store, browse around and complete a checkout.
- If your website is a membership site, then sign up like a regular user.
- View the website on a phone – a few if you can.
- Get the opinion of at least one friend who hasn’t been involved with the process.
It’s important to take the time to review your website before it’s ready to launch!
Selecting a Web Host for Your Website
Web Hosting? ….
The final piece of the puzzle is a host for your website. Every website needs a place to live on the Internet. Your web designer will likely have recommendations for your website.
Some websites need a dedicated server, while others will do fine on a shared hosting plan. Many small business websites can expect to pay between $40 to $200 per year for web hosting.
Word of advice: After purchasing your domain and web hosting, add your renew dates to your calendar. It’s important to renew both of these on time or you risk losing them. We recommend SiteGround web hosting for small business websites.
Launch that Website, Hello World!
Your site is live, time to start getting potential customers to your site. You do not need to invest heavily in promoting your new website, but there are a few great ways to get started…
If the website is for your business, be sure to update any business listings and profiles you control. This may be Facebook, Twitter, Instagram, Yelp, Google Maps/Listing, or anywhere else you find yourself on the web. You should also include it on any offline assets you have – business cards, menus, billboards, etc.
If you already use social media, don’t be afraid to let your followers know about your new website. If you have a mailing list, a newsletter blast is a great place to start.
Hire a PR Agency: If you don’t want to do it yourself, hiring a marketing company to handle the launch is a great idea.
From here, it’s up to you!
Keeping your website up to date and producing fresh content for your website’s visitors is a great way to increase web traffic and branding. Practically any business that takes their web presence seriously will see a return on their website investment.