CallRail and Call Tracking Metrics are both powerful call tracking tools with robust features that help businesses make sense of their calls. If your business generates most of its sales through calls, these metrics can help you increase conversion rates and ROI.
What is Call Tracking?
How can your business use call tracking analytics?
Call tracking provides valuable insight into how callers found your business. Marketing teams can use this information to determine where leads came from:
When your business uses call tracking, it’s possible to follow a leads route to how they found your business. If you use tracking properly, it can be a valuable tool for your business.
Why is Call Tracking Valuable to Your Business?
Call tracking can be extremely valuable for your team, primarily for your marketing strategy. For example, if your business has been advertising on Facebook and that is where leads are finding your number, your marketing team can increase ad spending on the platform.
But if you’re also spending money on Bing or Google and no one is calling, you can track this lack of calls and decide whether you’ll:
When you know where phone leads come from, you can choose to increase expenditures on the platforms that drive the most traffic and reduce spending on platforms that are not profitable.
There are a lot of cases where call tracking has proven to be a profitable marketing tool.
In addition to this, call tracking is important in 2020 due to the rise of mobile web design and smartphones. People are on phones more often, meaning they have more opportunities to call you.
Examples of Call Tracking Success
What does success look like for call tracking campaigns?
Calls are often the most valuable leads. The person on the other end of the line has done their research, looked at your offering and is deciding to call you to make a purchase or learn more about what you offer.
Sales teams can read off highly optimized scripts to convert the caller into a sale.
There are a lot of success stories where call tracking has been able to help businesses increase sales.
Better understanding of customers and improved ROI
Think Profits Used CallRail
Call tracking allowed the company to increase conversions and ROI using the CallRail’s system. The company noted that they were able to learn the best times to reach out to customers and used call recording extensively.
Call recording allowed the company to uncover what:
Improving conversions was possible by tailoring the way that sales agents talk. Dynamic Number Insertion, a tool to track callers, further helped marketing teams understand what ad campaigns and landing pages worked and which did not.
Through tracking, it was possible to eliminate the marketing campaigns that didn’t convert while putting more time and resources into campaigns that do work.
Keyword Call Tracking further added to the company’s marketing efforts by allowing the team to learn which keywords a person searched before making a call. Marketing campaigns and copy were created around these keywords to better target potential leads.
CallRail’s in-depth features allowed Think Profits to increase ROI and better understand their potential clients on a deeper level than what’s possible without call tracking.
Call Tracking Metrics
10% CRO with Call Tracking Metrics
Captain Dave’s Dolphin Safari Increases Conversion Rates by 10% Using Call Tracking Metrics
Captain Dave’s recounts their story of how they were able to increase conversion rates from 25% to 35% using call tracking and the tools that Call Tracking Metrics provides. The company is working towards the goal of a 50% conversion rate.
The company relies on calls for around 50% of their reservations.
After hiring an agency to help with paid advertising efforts, the company learned about call tracking and the tools offered through Call Tracking Metrics.
Ultimately, the company was able to gather 1-star and 5-star calls that they now use for training new agents on what type of calls convert and which do not.
Through call tracking and the advanced tools available through Call Tracking Metrics, the company was able to increase conversions from 25% to 35% without increasing ad expenditures.
How Do You Get Started with Call Tracking?
CallRail and Call Tracking Metrics are the two most well-known and respected companies in call tracking. A few alternatives have popped up in recent years that offer a lot of great features, but the longevity, quality and features of these two call tracking options are too good to overlook.
Implementing call tracking is easy with either service.
CallRail has a 14-day free trial, which allows you to test out their service and see if it’s the right choice for you. A single line of code is all that’s needed to add tracking to your website. Once added, you’ll be able to use all of the data from CallRail in your:
Straightforward and accessible, CallRail doesn’t require a contract and provides a plethora of features:
Understanding your customer’s interactions can improve conversion rates for calls and provide a better understanding of where leads are finding your company.
Extend functionality even further with the use of:
Through in-depth intelligence, it’s possible to correlate marketing channels and transcripts to determine what works and doesn’t work for each marketing channel.
Call Tracking Metrics
Call Tracking Metrics offers unlimited users, a demo of the service and a 14-day free trial which is very hard to find on their site. Over 100,000 users trust the platform for their call tracking needs.
Multiple tier options are available with great features, such as:
Call Tracking Metrics doesn’t stop with the features they offer. They also offer keyword spotting, call recording and transcription and notifications. Monitor and log all of your conversations in real-time to allow teams to make data-driven decisions.
The platform also allows you to purchase:
FormReactor further empowers your team and marketing with a single embed code. The code can add routing and will send the call to your queue. Agents will be connected to the lead while knowing the exact ad that is associated with the caller.
Call Tracking Benefits
Better insights on local SEO rankings
As you’ve already read, call tracking is a powerful tool for your business. Properly implemented call tracking on your Google Maps can help you understand how well your ranking on local search queries – a general indicator of how well your local SEO signals are.
Both CallRail and Call Tracking Metrics offer robust features and the ability to track all of your calls and more. CallRail does edge out the competition due to their high reliability and anti-spam technology that blocks spam calls automatically and for free.
Since both call tracking companies offer robust features and a free trial, give each a try and decide which one works best for your business.
If you need any help selecting and implementing a call tracking system for your website or marketing campaigns, we’d be glad to help. Contact us for more information.